One of the cornerstones of growing your Memberships is retaining your community — after all, keeping a member is just as great as gaining a new one. From cancellation surveys to discount campaigns, we want to give designers the tools and means to grow their audience, and based on our learnings and conversations we’ve had with the community, we’re excited to announce our newest addition to our Memberships suite.

Introducing the Thangs Retention Program, a radical new feature focused on improving member retention, boosting customer satisfaction, and opening up avenues for designers to reach new audiences, together. Come join your fellow designers in helping each other grow your audience.

What is the Thangs Retention Program?

At its core, the Thangs Retention Program is a community-driven “two-for-one” cancellation discount. With this feature, when a member goes to cancel their membership they are offered a choice: cancel their membership, or stick around for two more months and get two months access to a second membership at no additional cost. The two designers split the payments 50/50, and everyone wins — the original designer keeps the member, the new designer gets a new member, and the user gets twice as much content.

How Does It Work?

Participation in the Thangs Retention Program is turned off by default, but enrolling your plans is quick and easy! To add a new or existing plan to the program, click on “Enable retention program” when creating or editing a plan, hit save, and you’re done! That plan is now part of the Thangs Retention Program and is now eligible for presenting the new retention discount as well as being shown in other designers’ retention discount offers.

When a discount offer is presented to a member who is trying to cancel an enrolled plan, we show two to three plans from other designers who have also opted-in. These plans will be within the same price point as the plan being canceled, and will also be the same plan type (eg. monthly release-style plans will only get other monthly plans).

If the member accepts the offer, then they are committed for two more months starting on their next billing date. During this time they’ll remain a member of the original plan as well as becoming a member of the plan they selected in the offer. Their monthly payments will be divided evenly between the original and new designer. At the end of their committed period, their membership goes back to how it was before the offer.

Why Join the Thangs Retention Program?

1. Minimize lost revenue and keep your memberships growing — if a member is looking to cancel, then this is your chance to convince them to stay
2. Expand your reach and gain access to new audiences by getting front-row access to current members on Thangs
3. Help your fellow makers grow their communities as well, and in return, they’ll help you!

Have questions or need assistance? Don’t hesitate to reach out to the team at marketing@thangs.com. We’re here to help you succeed every step of the way.

Let’s shape the future of 3D design together!