principles of marketing 17th edition kotler armstrong pdf sorc

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==> principles of marketing 17th edition kotler armstrong pdf <==

"Principles of Marketing" (17th Edition) by Philip Kotler and Gary Armstrong is a comprehensive textbook that serves as a foundational resource for students and professionals in the field of marketing. The book covers essential marketing concepts, theories, and practices, offering insights into both traditional and digital marketing strategies. Kotler and Armstrong emphasize the importance of understanding customer needs and behaviors, market segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). The 17th edition includes updated case studies, real-world examples, and the latest marketing trends, particularly in the context of technological advancements and globalization. It also addresses contemporary issues such as social media marketing, sustainability, and ethical considerations in marketing practices. Through its structured approach, the textbook aims to equip readers with the necessary tools to analyze markets effectively and develop strategic marketing plans. It encourages critical thinking and application of marketing principles in various contexts, making it suitable for both academic learning and practical application in business settings. Overall, Kotler and Armstrong's work continues to be a pivotal reference in the marketing field, providing a blend of theory and practice that is relevant to today's dynamic marketplace.