marketing management 2nd edition marshall johnston pdf dzaf

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==> marketing management 2nd edition marshall johnston pdf <==

"Marketing Management, 2nd Edition" by Marshall Johnston is a comprehensive textbook that provides an in-depth exploration of marketing principles, strategies, and best practices, particularly designed for students and professionals seeking to understand the complexities of modern marketing. The book emphasizes a decision-oriented approach, combining both theory and real-world application to help readers develop a clear understanding of how marketing operates in contemporary businesses. Johnston discusses essential topics such as consumer behavior, market segmentation, branding, and product development, while also covering more advanced concepts like digital marketing, data analytics, and global marketing strategies. The second edition is updated with the latest trends, technologies, and case studies that reflect the rapidly changing marketing landscape. Its practical insights are reinforced by numerous examples, case studies, and exercises, which aim to bridge the gap between academic concepts and the realities of marketing management in practice. This edition is valuable for both undergraduate and graduate courses, as well as for professionals looking to deepen their understanding of strategic marketing decisions.