marketing management 15th edition global pdf hced
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==> marketing management 15th edition global pdf <==
"Marketing Management" 15th Edition Global, authored by Philip Kotler and Kevin Lane Keller, is a comprehensive textbook that serves as a cornerstone for understanding modern marketing principles and practices. This edition emphasizes the importance of strategic marketing management in an increasingly globalized marketplace, addressing how businesses can effectively create, communicate, and deliver value to consumers. The book covers key concepts such as market segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion), while integrating real-world examples and case studies to illustrate these theories in practice. It also explores the impact of digital technology on marketing strategies, the rise of social media, and the necessity for organizations to adapt to changing consumer behaviors and preferences. Furthermore, the text provides insights into ethical considerations and sustainable marketing practices, highlighting the role of corporate social responsibility in building brand loyalty and trust. Overall, this edition equips students and professionals with the tools and frameworks needed to navigate the complexities of marketing in a global context, making it an essential resource for anyone pursuing a career in marketing or related fields.