international business in a vuca world the changing role of states and firms pdf ebwj

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==> international business in a vuca world the changing role of states and firms pdf <==

"International business in a VUCA world" refers to the dynamics of global commerce characterized by Volatility, Uncertainty, Complexity, and Ambiguity. In such an environment, the roles of states and firms are rapidly evolving. States are increasingly required to adapt their policies to manage fluctuating global markets, protect national interests, and foster international cooperation. This often means reassessing trade agreements, regulatory frameworks, and diplomatic relationships. Meanwhile, firms must navigate these complexities by developing agile strategies that allow for quick adaptation to changing circumstances. They may also need to embrace innovation, sustainability, and ethical practices to stay competitive. Collaboration between states and businesses is becoming essential to address global challenges such as climate change and economic inequality. As firms globalize their operations, they must consider the diverse political and cultural contexts in which they operate. The ultimate goal is to build resilience and leverage opportunities amidst the unpredictability of the VUCA landscape, ensuring long-term success in international markets.